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The Great Visualisation Scam

In spite of massive protests from local residents, the 105 meter (345 ft) tall Bonus wind turbine was erected in the landscape of Brejl, western Denmark in late 2002. One of the objections concerned the photographs that the manufacturer and the owner presented to the residents and local council, in an attempt to visualise the physical impact of the wind turbine in the area. These 'visualisations' were totally misleading and showed the wind turbine smaller and much less significant than what later became the reality......


We have taken a couple of photographs from the same locations that the manufacturer and owner claim to have produced their visualisations. And the result is nothing less than scandalous.

One is tempted to use the word "fraudulent" to describe the visualisations. The residents were denying that the visualisations were showing the wind turbine anywhere near what would become reality. This led the manufacturer to let a "neutral company" do the visualisation for them. All we can say is that the neutral company do not have to fear losing the wind turbine industry as their customer anytime soon. The visualisation pictures ended up being just the right and last thing needed to lure the local planning commission, the local council and some naive residents into believing that the wind turbine would be practically invisible.

Let's see a couple of examples:

The upper of the two pictures helped to 'sell' the project to local politicians and residents. The leftmost text says: 'Mills hidden behind trees.' Originally the project consisted of 3 huge turbines - but as one can see in the lower image, the trees can't even hide a single wind turbine. (The lower picture is taken exactly where the industry claim the upper picture is taken)

 

 

The turbines to the left of the upper picture is the manufacturer's visualisation. The text says: "Mills hidden behind trees" (the visualisation was produced when 3 turbines were on the drawing board). The three turbines to the right of the upper picture is the objector's claim of the real size of the wind turbines. What the objectors did, was simply to launch a tethered balloon, with a measured tether, to see how high 345 feet is (you can actually see the balloon)... The lower picture shows that the residents were right - even though there is only one wind turbine, it is certainly not hidden behind any trees.

When you look at these pictures, please note that the wind turbine is actually far more visible than shown. The real wind turbine is in constant motion and, apart from its very noticeable red wing tips, two red blinking lights indicate the wind turbine's position every 2 seconds.


The upper of these pictures is the original visualisation. The lower picture is a reconstruction of that visualisation - taken after the wind turbine was erected.

If you analyse the upper picture more thoroughly, you'll notice a number of things, that might lead your thoughts in the direction of misguidance and manipulation. Most people who see these visualisations - the lower picture too - would say that the wind turbine doesn't look very big, and that it would have little visual impact in the area. Nobody could tell if this wind turbine is 100 or 400 feet tall.

Fraud number one: - The photographer who took the upper picture was on his knees. That way the bushes in the foreground are 'lifted' relative to the wind turbine - thus the turbine will appear smaller.

We did a little experiment. We told our photographer not to try to imitate the exact picture taken by the visualisation company. Instead we asked him to take the picture, which in the camera's lens would leave the landscape in the same proportions as to the human eye. No zoom - no wide angle.

Fraud number two: - When taking a picture from the exact same position, without any zoom or wide-angle, the wind turbine looks like this in a picture:

But photographer who made the original visualisation picture had yet another trick up his sleeve.

The wind turbine is located more than a kilometer away in the above pictures. But you cannot sense the true size of the turbine.

We asked our photographer to step back 50 paces from where the original visualisation was taken - and he produced this picture:

Now you get a sense that we are dealing with a wind turbine of a considerable size. Remember, there is more than one kilometer - more than 3,000 feet - to the wind mill from this location.

Fraud number three - The photographer of the original visualisation pictures is deliberatly using certain techniques to make the wind turbine appear smaller and less significant than what it is in reality. A picture taken just 50 paces away produced an entirely different picture.

The major problem with this scam is that the visualisation pictures where counted heavily in the local council's decision to allow the erection of the wind turbine. But as you can see, the visualisation is not only completely useless, it is manipulative and completely misleading.

Here is a picture taken another half kilometer away from the corner of the farm, where the orginal visualisation was produced. This is what people in the area really see.


Try and compare this photo with the original visualisation picture.

We say - a decent visualisation would look more like this:

Had the visualisation photographs been anywhere near the reality of things, the giant wind turbine at Brejl would never have been erected. Now it is just another example of how scams and half-truths are okay in the name of the environment.

As a matter of interest, the wind turbine is owned by the chairman of the local planning commission, who had little problem dealing with protests from residents or political oponents. The windmill is erected in THE spot in Denmark, where the wind blows the least (1/4 of the amount of wind by the sea) - but it is still good business for the owner, who is guaranteed millions by the government's subsidies and tax reductions over the entire life span of the wind turbine. It is not important whether the wind blows or not. A month after it was erected, the local planning commission allowed the owner (the chairman) to sell his neighbouring farm and yet still keep the wind turbine. He will now be able to move to a sunny coast in Spain, live on the money from the wind turbine and leave Brejl and the surrounding landscape polluted by his giant one-armed bandit.

 

14.01.03 - Søren Rasmussen